The Nudge: A New Zealand Band Doing It Right

Keen for a Nudge?  These guys are out of Wellington, New Zealand, but unfortunately I didn’t find out about them until I had already left NZ and returned state-side.  I randomly stumbled across this video one day online, and realized that the whole thing was shot in Wellington!  Really made me miss that city and all the awesome things constantly happening there.  Aside from the fact that they are driving around in my favorite place in the world, the concept for this video is pretty genius.  In order to promote New Zealand’s national carpooling initiative, the band teamed up with the Greater Wellington Regional Council and shot this video of them sharing a ride to work in the coolest way possible.  I would gladly take a construction job if I got to jam out with these guys on the way to work every morning!  Why don’t organizations team up with musicians like this more often to promote their causes?  It’s a fresh and interesting alternative to the standard public service announcement ads that we have grown accustomed to ignoring, and helps promote the band’s music as well.  If there are any marketing professionals reading this, I hope you are taking some notes!